Everyone loves a bargain, a secret wine buy known only to those on the inside! The wine deal that started off all Chinese whispers, and progressed to virtual reality, wine style. The icon wine forgotten at the back of the cellars, until an over observant bean counter discovers said treasure, demands stock movement at any cost, and on-line wine guy pounces, thin chequebook in hand. Written up, praise heaped….ready to sell. A few clicks, a ready credit card, and whooshka…you-beaut, bonzer booze for a fraction of retail. This is the mystical on-line wine businesses dream of, had aspiration to, wish they could conceive, yet fail to deliver, turning into yet another bottleshop, sans walls! Many try, few succeed. A great website, funky layout, persuasive words, cool graphics….a great buying team! All these, and more, are required to succeed in this hotly contested space. Here are some I like…. vinomofo….the cool cousin, selling wine at a great price, sometimes so cheap they can’t reveal the maker until delivery, as well as own label stuff which looks …